Saturday, August 31, 2019

Islam vs. Christianity Essay

Christianity and Islam have many similarities and can easily be compared to one another. Both trace their roots to Abraham. Both believe in prophecy, God’s messengers (apostles), revelation, scripture, the resurrection of dead, and the centrality of religious community. This last element is especially important. Both Christianity and Islam have a communitarian dimension: what the church is to Christianity the â€Å"umma† is to Islam. Despite these significant similarities, however, these two world religions have a number of significant differences as well. I will discuss 3 topics and go into detail about their moral teachings, roles and responsibilities (duties) and social justice issues, I will also be discussing their similarities and differences. The prophet Muhammad said: â€Å"I have been sent to perfect the morals†. The Quran is the criterion (furqan). Anything that contradicts the Quran is not from Islam. When it comes something like divorce in the Islam r eligion the bible says {2:231} And when you divorce women and they reach their prescribed time, then either retain them in good fellowship or set them free with liberality, and do not retain them for injury, so that you exceed the limits, and whoever does this, he indeed is unjust to his own soul;†¦Ã¢â‚¬ ¦ this means that God encourages the husband and wife to appoint arbitrators as the first step to aid in reconciliation in the process of divorce. If the reconciliation step fails, both men and women are guaranteed their right to divorce as established in the Qur’an, but the question lies in what is the procedure for each. When the man initiates a divorce, it is known as talaq. However it is different in the Christianity religion; it says that the ending of the legal union between two married people is called divorce. Throughout most ages and societies forms of divorce have existed. Divorce is an unnatural act. It states in Matthew 19:8-9 ~ 8 Jesus replied, â€Å"Moses permitted you to divorce your wives because your hearts were hard. But it was not this way from the beginning.   I tell you that anyone who divorces his wife, except for sexual immorality, and marries another woman commits adultery.† Also Christians believe in the concept of â€Å"Original Sin† which means that human beings are born as sinners, bearing the burden of the â€Å"Original Sin† of Adam and Eve. Muslims do not believe in the † Original Sin† for 2 main reasons; In the Quran, God forgave Adam for what he has done, and according to the Quran, no  one should be made to bear the burden of someone else’s sin or mistake because it is unfair. A similarity that the Islam religion and Christianity religion have is People should follow the Ten Commandments and the moral teachings of the prophets. Islam, being religion of nature, understands that human beings are born with varying gifts. As they differ in their bodies and their features so they differ in their mental and other capabilities. Islam ensures just and equitable distribution of wealth among the people and, on the other hand, provides social security to the poor and the destitute in the form of basic necessities of life. Besides that, Islam also protects the weak from the economic exploitation by the strong. All there are various aspects and manifestations of what is called Islamic social justice. In Christianity, what then, is social justice in Biblical terms? â€Å"Justice† and â€Å"righteousness† are part of a way of life, which God expects of us as His people (see e.g. Micah 6:8; Ps. 11:7; 1John 3:7). This stems from the kind of character, which we possess, and is in turn the reflection of what God Himself is and how He acts (1John 3:7). Social justice is essentially the outworking of this way of life in our relationships with others. It is not an option that we may accept or avoid at our choice; it is a necessary part of our practical Christian living. Peace is central to these 2 faiths. This is reflected historically in their use of similar greetings meaning â€Å"peace be upon you†: pax vobiscum in Christianity, and salaam alaikum in Islam. Often, however, the greeting of peace has been meant primarily for members of one’s own faith community. Each religion has its own roles and responsibilities, the Islam religion have there responsibilities for husbands and rights of the wife; there are four main rolls for wife’s in marriage, the first is Obeys husband on matters not against Islam, the second is Ensures the conjugal rights of the husbands; this means that With respect to intimacy, a wife may not deny herself to her husband. As this is one of the reasons why Islam legalizes marriage, because in Islam sexual intimacy is only applicable strictly to husband and wife. The third is Protects husband’s honor and property this includes to not receive anyone in his home whom he does not like. In case, she’s entrusted with any funds, she must discharge her duty wisely and thriftily. The fourth is to manage the household and upbringing of children’s welfare. The husband’s roles and responsibility is to provide  mahr (dowry), Serves as protector and the guardian of the wife, and Treats wife with kindness and fairness, which means to never throw vulgarity at the wife. In Christianity besides of the mans role of providing for the family and the women’s role says the ability to properly manage the household it says God created for husband and wife to share in the same goals but have different roles. Together they compliment one another and work together in harmony. A similarity is that Christianity and Islam believe that people should follow the Ten Commandments and the moral teachings of the prophets. When discussing differences between Christian and Islam worship, we should also note that Muslims are very attentive not just to the interior aspects of worship but to the external aspects as well. In this Muslims have much more in common with Eastern Christianity than with Western Christianity, especially Protestantism. Like E astern Christians, Muslims use their whole body in prayer. Both groups, for instance, make prostrations before God in their worship. This research project has helped/shape and strengthens my own views on another faith and my own faith, which is Christianity, I have earned a lot about Islam and I never knew that it could have some similarities to the Christian faith. When it comes to the principals, values and traditions of Christianity that I will pass on to my children and hopefully they can pass it on to theirs to keep the Christian faith going on for more generations.

Friday, August 30, 2019

Correlation Paper Essay

Correlation Correlations measure the relationship between two variables. Establishing correlations allows researchers to make predictions that increase the knowledge base. Different methods that establish correlations are used in different situations. Each method has advantages and disadvantages that provide researchers information that is used to understand, rank, and visually illustrate how variables are related. The Pearson’s, Spearman, Kendall Rank, and positive and negative correlation are methods used to establish a correlation between variables. The Pearson method is a simple linear correlation used or illustrate how strong of a relationship two variables have. The Spearman method ranks data by order or name and is often used because the equation is simpler than Pearson’s. The Kendall Rank method measures the strength of dependence between two sets of random variables. Depending on the use of the information will determine the best method for the research project. Each metho d has advantages and disadvantages. The research project and individual researcher weigh out the positive and negatives in order to determine the best method. It is agreed that the Pearson’s method is easy to understand and illustrates the strength of the correlation. A prominent disadvantage is there can be confusion because it may be assumed that correlation establishes causation. The Spearman advantage is it can rank order or name data in various ways, depending on the data collected. The disadvantage discussed is there may be a focus on ranking and not on the information that creates the rank. The positive and negative correlation method has the advantage that a lot of variables and situations can be used. Variables can be studied using this method that experiments cannot be conducted on. The clear disadvantage discussed is that no cause and effect relationship can be assumed. Another discussed disadvantage of this method is that it does not account for other variables th at may contribute to studied variables. Information reveals creating  correlations in research using the Pearson method would be useful in domestic violence because it is a method that is easy to understand. The Spearman method that ranks data was discussed to be useful in the area of ranking of comfort qualities provided by hospice and GPA or SAT rankings. The Kendal Rank method measures strengths of dependence between two sets of variables like GPA and job performance in the degree field. Discussion about reading proficiency in children was an example that would utilize the positive and negative method the best. As determined correlation determines the relationship between two variables and is used to make predictions in research. Each method has clear advantages and disadvantages, but it is agreed that the easier the method is to understand the more useful it is. One key point that causes confusion is the relationship between correlation and causation. It was determined that to avoid the error that a cause can be assumed based on a correlation attention must be paid to the specific method. Not every method is designed to illustrate cause and affect relationships. References Ling, R. F. (1982). Reviewed work (s): Correlation and Causation. by David A. Kenny Source: Journal of the American Statistical Association, Vol. 77, No. 378,(Jun., 1982), pp. 489-491 Published by: American Statistical Association. Journal of the American Statistical Association, 77(378), 489. Wright, S. (1921). Correlation and causation. Journal of agricultural research, 20(7), 557-585.

How Effectively an Organization Meets the Wants

Competitiveness How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services Business compete using MARKETING 1. Identifying consumer wants and/or needs is a basic input in an organization’s decision making process, and central to competitiveness. The idea is to achieve a perfect match between those wants and needs and the organization’s goods and/or services. 2. Price and quality are key factors in consumer buying decisions. It is important to understand the trade-off decision consumers make between price and quality. 3.Advertising and promotion are ways organizations can inform potential customers about features of their products or services, and attract buyers. Business compete using OPERATION 1. Product and service design should reflect joint efforts of many areas of the firm to achieve a match between financial resources, operations capabilities, supply chain capabilities,and consumer wants and needs . Special characteristics or features of a product or service can be a key factor in consumer buying decisions. Other key factors include innovation and the time-to-market for new products and services. 2.Cost of an organization’s output is a key variable that affects pricing decisions and profits. Cost-reduction efforts are generally ongoing in business organizations. Productivity(discussed later in the chapter) is an important determinant of cost. Organizations with higher productivity rates than their competitors have a competitive cost advantage. A company may outsource a portion of its operation to achieve lower costs, higher productivity, or better quality. 3. Location can be important in terms of cost and convenience for customers. Location near inputs can result in lower input costs.Location near markets can result in lower transportation costs and quicker delivery times. Convenient location is particularly important in the retail sector. 4. Quality refers to material s, workmanship, design, and service. Consumers judge quality in terms of how well they think a product or service will satisfy its intended purpose. Customers are generally willing to pay more for a product or service if they perceive the product or service has a higher quality than that of a competitor. 5. Quick response can be a competitive advantage. One way is quickly bringing new or improved products or services to the market.Another is being able to quickly deliver existing products and services to a customer after they are ordered, and still another is quickly handling customer complaints. 6. Flexibility is the ability to respond to changes. Changes might relate to alterations in design features of a product or service, or to the volume demanded by customers, or the mix of products or services offered by an organization. High flexibility can be a competitive advantage in a changeable environment. 7. Inventory management can be a competitive advantage by effectively matching s upplies of goods with demand. . Supply chain management involves coordinating internal and external operations (buyers and suppliers) to achieve timely and cost-effective delivery of goods throughout the system. 9. Service might involve after-sale activities customers perceive as value-added, such as delivery, setup, warranty work, and technical support. Or it might involve extra attention while work is in progress, such as courtesy, keeping the customer informed, and attention to details. Service quality can be a key differentiator; and it is one that is often sustainable.Moreover, businesses rated highly by their customers for service quality tend to be more profitable, and grow faster, than businesses that are not rated highly. 10. Managers and workers are the people at the heart and soul of an organization, and if they are competent and motivated, they can provide a distinct competitive edge by their skills and the ideas they create. One often overlooked skill is answering the t elephone. How complaint calls or requests for information are handled can be a positive or a negative. If a person answering is rude or not helpful, that can produce a negative image.Conversely, if calls are handled promptly and cheerfully, that can produce a positive image and, potentially, a competitive advantage. Key EXTERNAL factor 1. Economic conditions. These include the general health and direction of the economy, inflation and deflation, interest rates, tax laws, and tariffs. 2. Political conditions. These include favorable or unfavorable attitudes toward business, political stability or instability, and wars. 3. Legal environment. This includes antitrust laws, government regulations, trade restrictions, minimum wage laws, product liability laws and recent court experience, labor laws, and patents. . Technology. This can include the rate at which product innovations are occurring, current and future process technology (equipment, materials handling), and design technology. 5 . Competition. This includes the number and strength of competitors, the basis of competition (price, quality, special features), and the ease of market entry. 6. Markets. This includes size, location, brand loyalties, ease of entry, potential for growth, long-term stability, and demographics. Key INTERNAL factors 1. Human resources. These include the skills and abilities of managers and orkers; special talents (creativity, designing, problem solving); loyalty to the organization; expertise; dedication; and experience. 2. Facilities and equipment. Capacities, location, age, and cost to maintain or replace can have a significant impact on operations. 3. Financial resources. Cash flow, access to additional funding, existing debt burden, and cost of capital are important considerations. 4. Customers. Loyalty, existing relationships, and understanding of wants and needs are important. 5. Products and services. These include existing products and services, and the potential for new produ cts and services. . Technology. This includes existing technology, the ability to integrate new technology, and the probable impact of technology on current and future operations. 7. Suppliers. Supplier relationships, dependability of suppliers, quality, flexibility, and service are typical considerations. 8. Other. Other factors include patents, labor relations, company or product image, distribution channels, relationships with distributors, maintenance of facilities and equipment, access to resources, and access to markets. PRODUCTIVITY MEASURE Productivity measures are useful on a number of levels.For an individual department or organization, productivity measures can be used to track performance over time. * This allows managers to judge performance and to decide where improvements are needed. * For example, if productivity has slipped in a certain area, operations staff can examine the factors used to compute productivity to determine what has changed and then devise a means o f improving productivity in subsequent periods. Productivity measures also can be used to judge the performance of an entire industry or the productivity of a country as a whole.These productivity measures are aggregate measures. In essence, productivity measurements serve as scorecards of the effective use of resources. Business leaders are concerned with productivity as it relates to competitiveness: If two firms both have the same level of output but one requires less input because of higher productivity, that one will be able to charge a lower price and consequently increase its share of the market. Or that firm might elect to charge the same price, thereby reaping a greater profit.Government leaders are concerned with national productivity because of the close relationship between productivity and a nation’s standard of living. High levels of productivity are largely responsible for the relatively high standards of living enjoyed by people in industrial nations. Furtherm ore, wage and price increases not accompanied by productivity increases tend to create inflationary pressures on a nation’s economy. Improving Productivity A company or a department can take a number of key steps toward improving productivity: 1.Develop productivity measures for all operations. Measurement is the first step in managing and controlling an operation. 2. Look at the system as a whole in deciding which operations are most critical. It is overall productivity that is important. Managers need to reflect on the value of potential productivity improvements before Okaying improvement efforts. The issue is effectiveness. There are several aspects of this. * One is to make sure the result will be something customers want. * For example, if a company is able to increase its output through roductivity improvements, but then is unable to sell the increased output, the increase in productivity isn’t effective. * Second, it is important to adopt a systems viewpoint: A productivity increase in one part of an operation that doesn’t increase the productivity of the system would not be effective. * For example, suppose a system consists of a sequence of two operations, where the output of the first operation is the input to the second operation, and each operation can complete its part of the process at a rate of 20 units per hour.If the productivity of the first operation is increased, but the productivity of the second operation is not, the output of the system will still be 20 units per hour. 3. Develop methods for achieving productivity improvements, such as soliciting ideas from workers (perhaps organizing teams of workers, engineers, and managers), studying how other firms have increased productivity, and reexamining the way work is done. 4. Establish reasonable goals for improvement. 5. Make it clear that management supports and encourages productivity improvement. Consider incentives to reward workers for contributions. . Measure impr ovements and publicize them. Other factors that affect productivity include the following: * Standardizing processes and procedures wherever possible to reduce variability can have a significant benefit for both productivity and quality. * Quality differences may distort productivity measurements. One way this can happen is when comparisons are made over time, such as comparing the productivity of a factory now with one 30 years ago. Quality is now much higher than it was then, but there is no simple way to incorporate quality improvements into productivity measurements. Use of the Internet can lower costs of a wide range of transactions, thereby increasing, productivity. It is likely that this effect will continue to increase productivity in the foreseeable future. * Computer viruses can have an immense negative impact on productivity. * Searching for lost or misplaced items wastes time, hence negatively affecting productivity. * Scrap rates have an adverse effect on productivity, signaling inefficient use of resources. * New workers tend to have lower productivity than seasoned workers. Thus, growing companies may experience a productivity lag. Safety should be addressed. Accidents can take a toll on productivity. * A shortage of information technology workers and other technical workers hampers the ability of companies to update computing resources, generate and sustain growth, and take advantage of new opportunities. * Layoffs often affect productivity. The effect can be positive and negative. Initially, productivity may increase after a layoff, because the workload remains the same but fewer workers do the work—although they have to work harder and longer to do it.However, as time goes by, the remaining workers may experience an increased risk of burnout, and they may fear additional job cuts. The most capable workers may decide to leave. * Labor turnover has a negative effect on productivity; replacements need time to get up to speed. * Design of the workspace can impact productivity. For example, having tools and other work items within easy reach can positively impact productivity. * Incentive plans that reward productivity increases can boost productivity.

Thursday, August 29, 2019

Nortel Networks Essay Example | Topics and Well Written Essays - 1000 words

Nortel Networks - Essay Example When a customer initiates an order, it goes to one of twenty Logistics Operating Centers (LOCs) worldwide, which then determines the best combination of services that could be exchanged among the customer-centered rings. It is the LOC that is in-charge of the order that looks for the Nortel Network partners, key parts sources, and assemblers that are part of that ring around the customer and that would best meet the customer's order at the lowest cost and in the fastest possible time. This LLSS-based system differs from Nortel's old supply chain structure, which was built around an orderly sequence of activities that happened one after another. This traditional supply chain needed long lead times and higher costs. With the new global logistics system, designed around a networked framework, activities happen continually at the same time. What does this mean Rather than wait for the completion of a prior activity, say the assembly of sub-components before deliveries are made, Nortel's worldwide network of partners and suppliers are constantly on the move taking care of order fulfillment from several customers. An OEM for example can be doing production and assembly work for several clients at a time, each one with different or similar requirements, and managing various parts of the supply chain according to standards established by Nortel. In other words, by outsourcing the "lower value-added" activities like assembly to third party providers, Nortel can focus instead on the high value-added activities like the management of the global supply chain or research and development to improve existing products or come up with new ones based on more advanced technologies. This is only one among the many advantages that Nortel derives from its global logistics system. What are the others We have already discussed the customer-centered focus of the whole organization. By placing the customer at the center of the logistics network, Nortel can work at the important but very tough and challenging task of ensuring that everyone maintains that customer focus. Customers then feel special, being the center of attention of the whole global organization, knowing that its orders could be met no matter how tough its specifications and deadlines would be. Of course, it is hard work for Nortel to do the work of integrating all of its alliance partners all over the globe, but that is part of the design of the system. We can also see how the system ensures speed of delivery to meet tight customer deadlines, because the arrangement gives Nortel and its partners the flexibility it needs to get the work done on time. Instead of managing the whole supply chain, which requires coordinating several factors at the same time, Nortel's system delegates the management of portions of that supply chain by outsourcing. Rather than sweat on the large stuff, it seems that Nortel and its partners would rather sweat on the parts of that large stuff that they can manage well, and to concentrate on the "large stuff" of coordinating 20 manageable LOCs. This allows Nortel to keep its costs down, which it does in a very specific way. By keeping the suppliers of key parts in the supply chain conveniently located close to

Wednesday, August 28, 2019

System Information Management, Assignment Example | Topics and Well Written Essays - 3000 words

System Information Management, - Assignment Example investment, deployment of the effective human resource, and sphosticated technology establshment are intended for facilitating corporate operations managemnt, effective data handling, decision making and resource handling. Furthermore, the implementation of information systems has become essential for every organization that handles overall organizational business information and management process. This report is aimed at analyzing and the IS/IT infrastructure implementation at Makkah Municipality. This report will provide the analysis of different aspects of the new information systems and information technology infrastructure implementation at Makkah Municipality. Makkah Municipality is one of the major city management departments in Middle East in terms of size and capacity. In addition, Makkah is the Islamic center for Muslims and it is most sacred place for Muslims. In month of Zill-Hajj more than 10 million people visit Makkah. This amount of visitor exceeds all through the year. The main roles and responsibilities of the Makkah Municipality are: In the effective management of all the above given problems we Makkah Municipality needs some new technology that is based on IS/IT. According to (Turban, Leidner, McLean, & Wetherbe, 2005, p. 18), an information system gathers, performs operations, stores, evaluates, and distributes information for a particular function. Similar to any other system, an information system consists of inputs (such as instructions and data) and outputs (reports, calculations). In addition, it carries out operations on the inputs by using technology like PCs and develops outputs that are delivered to users or to other systems by means of electronic networks (Turban, Leidner, McLean, & Wetherbe, 2005, p. 18). A management information system is a function or utilization of information system that offers management oriented reporting. These reports are typically developed or produced on a predetermined schedule and come out in a

Tuesday, August 27, 2019

Urban economics paper Research Example | Topics and Well Written Essays - 1500 words

Urban economics - Research Paper Example Aspects such as population, employment and poverty index among others will be discussed in this study. As a point of departure, the City of San Antonio is found in the United States with the population of 1, 409, 019, making it the seventh most populous city in the US. This population is an indication of 16% increase since the year 2000. The growth rate in this city has been cited to be high and San Antonio is ranked among the top ten in terms of growth in the last decade. The location of this city is towards the South west of the US. It is notable that, the city is attributed to features of other cities in the western urban, which include the sparsely populated places and a relatively low-density rate within the outskirts of the city. The climate of the City of San Antonio has an intermediary humid subtropical weather. During summer, the city experiences a relatively hot weather and during winter, the climate is mild and cold, especially at night. Consider the following image that indicates a section of the city of Antonio. The city covers an area size of 1, 205.4 km2 and land of 1, 193.7km2. In addition, the city has 5.78 square miles of water. In terms of supply of water, the city has been in need of water for expansion purposes and can only acquire this commodity by buying rights from the farmers (Thompson and Browne, 27) Like any other fast developing city with a relatively higher growth rate, the employment opportunities in most cases take an assorted trend due to the numerous dynamics that exists. For instance, the growing population of professionals both the youth and the experienced age of between 38 to 55years calls fro more job positions in both the formal and informal sectors. The employment opportunities in the City of San Antonio are pooled from both the private and public sectors. For instance, the job opportunities boost rose to 2.6% this year and the unemployment rate reducing to the minimum of the 4.6%. This

Monday, August 26, 2019

CCTV argument supporting the idea Essay Example | Topics and Well Written Essays - 1500 words

CCTV argument supporting the idea - Essay Example Undoubtedly, the expansion of globalisation, rise in societal complexities and new forms of criminal activities have accumulatively given rise to this need. Increasing urbanisation has exacerbated the trend towards privacy, leading to the essentiality of verifying identity. The growing frequency of crime has further emerged as one of the major reasons for both international corporations and government to increase video surveillance through CCTV (Ratcliffe & Taniguchi, 2006). Emphasising these aspects, the aim of this essay is to highlight problems arising due to the increasing number of CCTV cameras in the modern society and develop rational understanding in this regard. Need of CCTV Cameras With the advent of globalisation in the modern world, keeping track of regular activities performed within a society has become very essential for the government of any country to ensure national security. CCTVs are used not only in security purposes but also in research where people are continuo usly observed to understand human behaviour in different situations and circumstances. Increased mobility both locally and internationally has further given rise to a stranger society, where social control based on cognitive understanding matters significantly. Risk management has also become the leading mode of reasoning for both international organisations and government organisations, which has further increased the use of CCTV cameras. In the area of criminal justice, new ideas have given way to more humble defensive responses that focus on opportunity reduction, situational avoidance and risk management wherein CCTV can be regarded as a vital part of the trend towards the effective identification of punishing offenders, managing prisoners and handling rehabilitation centres. There are records that show CCTV is more effective in some context than other technology gadgets in identifying crimes. Reports published on the effectiveness of using CCTV have revealed that it had a signi ficant impact on decreasing vehicle crimes, robbery and theft. However, no such significant impact of using CCTV was seen in case of violence or felony (Damjanovski, 2005). Researches further depict that identification of the real offender is possible through the CCTV cameras, which in turn plays a vital role as evidence in any criminal prosecution. Though proper evidence has not yet been obtained in the violence sector, the cameras have been observed to record suspicious behaviours and therefore play a pivotal role in obstructing the conduct of any probable crime to ensure security of a given population. However, the effectiveness of CCTV is often affirmed as subjected to constant monitoring, which could only be done in a reliable manner by a computer programme that searches for unusual activities and highlights it for further investigation. Notably, to increase efficiencies in identifying crime and protecting the society with the assistance of CCTV, innovative software programmes, known as Artificial Intelligence Systems (AIS) are being developed, which can predict the occurrence of crime quite effectively (Ulkemen, 2009). For instance, in a recent crime activity of the â€Å"Boston Marathon Bombing†, the CCTV installed in a departmental store helped the FBI team in identifying the concerned perpetrator of the crime. CCTV has also shown significant contribution in controlling hacking

Sunday, August 25, 2019

Can ethics constrain and improve politics Essay Example | Topics and Well Written Essays - 750 words

Can ethics constrain and improve politics - Essay Example hics of democracy argues that the greatest divide in ethics comes between action centred views, practical ethics, ethics of character and being ethical. What he referred to in simple terms was that the moral uprightness should be as a means of doing or being good. As an answer to this critical question philosophers used the question of; what was the centre of moral discourse, evaluation of morality and justification of one’s morality. He further on went to quiz what the primary concern was or end of a moral activity. Dewey in his book refers to democracy as a moral upright which is a clear opposite from his moral thought.Dewey’s ethics is as a resource for tackling difficult questions regarding the justification of democracy from his radical view of democracy. In Dewey’s ethics we find specific virtues, relationships and experiences. He went ahead to (Dewey, 2008). Dewey feels that one should advocate individualism in their political administration of public affairs with a little consideration for honour and self-esteem. He further argues that politicians in their administrative roles should consider what benefits them most then the society. He further feels that morality can be but instead advocates for the reflexive morality by observing and understanding the circumstances surrounding a course of action. (Dewey, 2008) Charles R. Beitz in his book â€Å"Political theory and international relations† feels that changes in international relations have led have a clear exhibition to his political theory. He further states that Nations are not interested in promoting human welfare. Since nations are longer as self-sufficient, its global image no longer gives an accurate picture of the morality inside a state (Beitz 2008). In the book the key concept of politics by Andrew Heywood, it can be observed that Realism as a political theory in which he finds a man as egocentric hence using egoism to define human nature. On the Liberal theory, Heywood believes man is a

Saturday, August 24, 2019

Busnisse law final exam Essay Example | Topics and Well Written Essays - 500 words

Busnisse law final exam - Essay Example The above scenario can therefore be discussed under promissory estoppel which is a legal law that requires the promisor to honor his or her promise to the promisee. The board in its meeting passed a decision which was based on a promise about paying Faithful $3000 per month as pension as a sort of reward after he retires. The pension promise is implemented only for a period less than two years of which he was in good health. The new president therefore stopping his pension payment despite it having been recorded by the board is nothing short of a breach of a promise. It can be argued that the real reason the pension was stopped was because Faithful became ill and hence was thought to therefore be in no position to assist the company in any way despite him being retired and would therefore be more of a liability than an asset. According to the promissory estoppel, even though it is not legally binding in the sense of a contract with mutual consent, the promisor still has to honor the promise made to the promisee no matter the situation. The court can therefore demand the company to continue paying Faithful the promised pension whether he is sick or not and with this ruling, Faithful can recover his promised pension and continue to enjoy it as before. Homeowner is legally liable to be compensated by Better and also Retailer under negligence defense in the law of tort because of the newly enforced law in the state of East Colombia. According to him, he thought that the mower manufacturer and even seller had honored and implemented the law and hence he was sure it was safe for him to reach under the mower once he applied the brakes on it. In order to prove liability and make a strong defense, the plaintiff suing for negligence has to have had a duty of care from the defense, the duty has to have been breached and caused damage to the plaintiff (Miller and Cross, 123). All these conditions have been

Friday, August 23, 2019

A Newest Diagnostic Tool or Intervention for Diabetes in Adults or Article

A Newest Diagnostic Tool or Intervention for Diabetes in Adults or Children - Article Example The first step involves implantation of the B-cells which can be done through donor pancreas and molecular genetic engineering which can help in replacing the defective B-cells in diabetic patients. However, certain obstacles are present which include the reduced number of donors, immune reactions and rejections in receiving patients. According to the research, different types of sensors can be utilized for glucose monitoring which include enzymatic sensors and optical sensors and some other sensors which are currently under study. Enzymatic sensors consist of an immobilized enzyme with an electrochemical transducer which will be a part of the artificial pancreas. This sensor will then transmit glucose levels monitored signals to an implanted insulin pump. Some problems that may arise include inflammatory reactions which can reject the sensor or even reduce the glucose levels. A more advanced sensor is optical sensor which is both non-invasive and advanced. With a light beam entering a blood vessel, the glucose concentration in the blood can be detected by the absorption pattern of the infra-red radiations. The obstacles which include interference of other molecules like water or hemoglobin the absorption pattern are being overcome by new methods like Kromoscopy. This analytical method separates the absorption pattern of glucose more efficiently and is a better technique. Implantable insulin pump is the next intervention that completes the artificial pancreas. Insulin pumps release insulin at the right time and correct amounts according to the information relayed by the glucose sensors. Implantable insulin pumps (IIPs) are preferred over the previously used external pumps because they are more reliable and function in a more accurate manner (Jaremko & Rorstad 1998). An IIP is surgically implanted and would replace the conventional insulin injection administered per day. The total life-span of this implant will be of three years and will pump insulin according t o the glucose concentrations. According to a cohort study the glycosylated hemoglobin levels were found to be reduced from 7.4%to 7.1 % after an observed therapy with IIPs for twelve months. Some complications occurring with the pump include catheter blockage and mechanical failure of the pump and insulin antibody formation. The catheter blockage was discovered when the infusions were found to be slow and irregular. A control system is required for the regulation of the glucose levels and it would be implanted in the artificial pancreas. The system will assess the glucose levels and then accordingly allow the infusion of insulin into the bloodstream. The concept of artificial implanted pancreas can be very efficiently projected if all the three components are projected and designed with the right technology and design. The major obstacle in the achievement of this concept is glucose sensors because of several reasons like incompatibility, self-monitoring problems and properly execut ed technology (Jaremko & Rorstad 1998). Renard et al in 2010 established the feasibility of the artificial pancreas through a research on intraperitoneal insulin pumps and glucose sensors which was considered more effective rather than subcutaneous implanted pumps and glucose sensors. Eight diabetic patients were used for a randomized control trial and comparison

Thursday, August 22, 2019

Traditional and Modern Theories of TAM proof reading Essay

Traditional and Modern Theories of TAM proof reading - Essay Example Tense, aspect and mood are all features of verbs, which are words used to describe actions or states of being. Plato defined verbs as denoting action whereas Aristotle described them as having â€Å"a composite sound with a meaning, indicative of time† (Binnick, 1991: 3). Thus, tense is the foremost feature of verbs. There are also other features such as number, person, and voice, but attention in this study is given to tense, as well as aspect and mood. Traditional English grammar in general derives from classical Greek and Latin. Within this framework, each word is assigned to one of usually eight parts of speech, and numerous rules are learned for composing sentences. This was a popular approach for learning the language until fairly recently because its effectiveness has been questioned. Modern theories have shown many deficiencies of the traditional grammar approach, which is typically complex and highly prescriptive. In practice, "There are matters of style, matters of change (albeit extremely slow change) and matters of dialect" (Bauer, 2007). Furthermore, substitution frames for example, do not always help, and they can become cumbersome for structuralists to define for all instances of word occurrences. Moreover, differences between form and function can arise. Descriptive grammarians on the other hand attempt to describe the language as well as explain why it is the way it is, and various theoretical models are used for the purpose. In this regard, Chomskys work on transformational generative grammar was very significant in shaping modern linguistic theories. The modern discipline of generative linguistics made its appearance from the 1960s. However, as many linguists have experienced, modelling verb systems of many languages is a very complex affair. Bache et al., (1994) view the semantic complexity of language-specific categories as â€Å"the main problem in the analysis of any verb system†

Creon and Haemon Essay Example for Free

Creon and Haemon Essay How would you direct the confrontation between Creon and Haemon in order to achieve your chosen impact for your audience? The scene of confrontation between Creon and Haemon comes when Creon has sentenced Antigone, future bride of Haemon, to be shut up in the cave. I would want to show a contrast between the characters with costume, so that the audience would get a visual representation of their emotions. I would dress Creon in an extravagant red silken robe, with gold trimmings. This would highlight his status as King, and also the red could signify a bloodthirsty attitude, as Creon is revelling in Antigones fate. Contrastingly, Haemon would be wearing a simple black cotton robe, without any trimmings. This would show that he doesnt care for superficial extravagance, and black is also a colour of mourning; this would symbolise Haemons feelings towards Antigones fate. In the opening of this scene, Creon greets Haemon pleasantly. I would direct Creon to grip Haemons right hand with both of his own hands, in a friendly, pleading handshake; this would show warmth for Haemon, which is what Creon wishes to express at this point. He would maintain eye contact and stand with legs shoulder-width apart He would speak in a soft tone, with a slow pace, medium pitch and a relatively low volume, again to give the impression of warmth. In the line we are always comrades, and my love for you is unshaken, I would direct the actor playing Creon to emphasise the words always and unshaken, stressing these superlatives, in order to exaggerate the positive feelings, diplomatically Haemons response would be in kind, reciprocating the respect. He would accept the handshake, and keep eye contact. His vocal qualities would be as those of Haemon. He would say I know I am your son, Father, stressing the word Father to show respect and also family love. During this exchange, they would both be very close physically, to show that they are, at this point, still emotionally close. The lighting would be a straw wash from above over the stage, of medium intensity: neutral. Creon would be next to a podium, centre-stage-left. Haemon would be centre stage, and the Chorus would be arranged in a semi-circle around them. During Creons following speech, I would want the audience to witness a change in Creons approach. The first noticeable change in attitude would be when he says Dont be taken in/ Boy. Dont let any woman ensnare you. His tone would become harsher, and lower almost as if speaking in a whisper. He would also grasp Haemon on the word Boy, to show the audience that he wants to instil certain sexist values in Haemon, as it is a subject he feels passionately about. Furthermore, he would almost spit the work woman and emphasise the word ensnare to present acidity to the audience. He would say Dont be taken in, Boy without changing his tone or pace, simply increasing intensity, to show the audience how sincere he is. He would continue in this manner, speaking in harsh tones. The next change in Creons demeanour would come when he says I will do it. And she must die. Here, he would revert to speaking with authority, assertively. He would stress the modal verbs, will and must to show that he is completely fixed upon the idea, and is unwavering. This would show the audience his stubbornness. At this point, low-intensity, subtle red uplighting would have slowly faded in, to cast shadows upon Creons face to make him seem more imposing and venomous. It would be barely noticeable by the audience at this stage, as it would be slowly and subtly introduced. Creon would also step back and stand straight at this point, and pause after the line, to highlight its significance to the audience. He would have his hands calmly by his sides. Creon would continue to rant, his volume increasing, and the red uplighting becoming stronger, as the straw wash slowly faded and his hand gestures becoming increasingly evident and expansive. On the line Anarchy, disobedience, he would be banging his fists on his podium in anger, to show the audience how passionately he feels about the subject. He would be nearly shouting at this point, and Haemon would recoil slightly, in fear and surprise at Creons outburst. Creon would next shift toward the end of his speech, and I would want my audience to see him bring back subtle persuasion, using the fact that he is Haemons father to his advantage: Let it be by a mans hand, eh son? / Not by a conspiracy of women! . I would want him to go back to speaking in lower tones, almost at a stage-whisper level, as he wants to instil his own sexism, and apparent paranoia regarding women, into Haemon yet again. This repetition would show the audience just how sexist Creon is. I would therefore have the actor emphasise the words man son, conspiracy and women to show this, and put one arm around Haemon. The red uplighting would also dim at this point, the straw wash becoming more prominent; this would visually represent the change in tone to the audience. Following the Chorus somewhat neutral response, Haemon would reply by at first speaking pleasantries: Its not for me to say you are wrong is quite self-deprecating and is complimentary to Creon. Haemon would therefore speak it in a soft tone, and would physically lower himself by bending knees and back slightly. His volume would be medium at this point, and he would make no hand gestures. The lighting would remain as a straw wash, all red gone at this point. Haemon would emphasise me and you to underline the fact he is making a direct comparison between himself and Creon. Haemon would change in approach right on the line But I can sometimes hear people whisper. The word but here is a clear discursive marker in the text, indicating a change. Also, Haemon begins to discuss how people see Antigones punishment as unjust. He would thus take a step back is if expecting an outburst from Creon, and emphasise words like people and whisper to show the audience that the character aims to dissociate himself from the views. He would become more pleading as the speech progresses, let me beg you to have second thoughts and I beg you Father. This is again showing he accepts inferiority, but also makes clear to the audience that he is against his fathers actions. The metaphors regarding the failure of stubborn things would be spoken with a degree of accusation regarding Creon; Haemon would look at Creon when saying inflexible and refuses to indicate that there refer to Creon. At the end of the speech he says Take good advice when it is offered. This is a direct question to Creon, and I would have Haemon on one knee, clasping Creons hand at this point, to show his desperation to the audience. In the ensuing stichomythia, I would instruct Creon to increase in volume, pace and raise his voice at the end of each sentence. Also, I would want him to spit phrases like Youre a womans mouthpiece! , whilst shaking his arms, palms clawed and facing up to show rage to the audience. Comparatively, I would instruct Haemon to remain calm, speaking in controlled tones and a steady volume throughout, making few hand gestures. Haemon would instead increase in cold contempt, by sharpening the sound of his vowels at the ends of sentences, and speaking in a low tone, and emphasising certain words. He would emphasise the word demented, but without raising the volume of his voice a great deal. Also, at the end, when Haemon says this disgusting spectacle/ In company with a madman, are welcome to it, I would want him to speak this calmly; without varying his pace. He would say this emphasising disgusting spectacle and madman by raising pitch and volume a little. This would show the audience that he feels contempt toward Creon, but is above just shouting. Creon, on the other hand, would be virtually screaming Bring her out, the bitch, emphasising the word bitch by stressing the harsh vowel sound, and gesturing wildly towards the side entrance, as if indicating from where she should be brought. This would show the audience that Creon has lost his composure, and has lost control of his rage. The lighting would be red uplighting again on Creon only, to cast shadows across his face, whilst a blue gel, to mix with the straw wash, would be coming in from above. Overall, this should all contribute into presenting Haemon into an emotionally controlled, stable character, whereas Creon would appear as quite the opposite; unreasonable, stubborn and emotionally volatile. The objective would be to present the characters as such, to encourage the audience to sympathise with Haemon, even empathise with him; ideally, the audience too would feel frustrated and contemptuous towards Creon.

Wednesday, August 21, 2019

Crisis Intervention Plan For School Shootings Social Work Essay

Crisis Intervention Plan For School Shootings Social Work Essay School shootings are one of the common events that achieved a level of cultural symbolism and make fear within students, their relatives, and school personnel. It is not shocking that these shootings are still happening, since the source of the problem is sophisticated. School shootings promote depression and anxiety within schools and encourage the idea that schools are unsafe for many students; in this paper I will discuss the course of action in Virginia Tech and my role as a school psychologist during the crisis. On April 16, 2007, Virginia Tech experienced a terrible and unforgettable event in the American university history. An Asian student shot and took the lives of 32 students and faculty, staff. He left behind injured individuals and people with psychological problems, and then he killed himself. Moreover, victims families, friends and the university community have suffered horribly. As a school psychologist in Virginia Tech, I think it is very crucial to collect the data about the student who killed the victims in order to know more about the real causes that led him to shoot people and kill himself after. This will help to deal with students behavior to avoid and stop real causes before they get more complicated. The student murderer was skinny and looked younger than his age. He did not participate in class and did not want to speak. The professors reported that he was mentally ill and he asked him to seek counseling. I believed that it is important to work with students who have same symptoms like this person who needed an early diagnosis. I believe that mental health clinics receive a big number of antisocial behaviors which is the most common disorder in our daily life. I think that early diagnosis of serious aggression that can be Conduct Disorder which begins as aggression in the early childhood and developed during adolescence and adulthood, it is very vital to know about these cases in order to help those individuals since they were diagnosed with Oppositional Defiant Disorder (ODD). Conduct is a disorder that refers to people who deal with specific behavioral and emotional problems during the childhood. People diagnoses with this disorder cannot focus and they have a hard time to follow rules. They are often referred as bad people or delinquent, ignoring that they mentally ill. Course of action Schools must be protected and safe places for children to study, however after this shooting event, a number of students and their families still feel threatened and their lives in danger by armed and dangerous classmates. As a member of school community we need to discuss our plan and how to deal with current students, families, professors and the other members who experienced the incident and help them to overcome and continue benefit from school. I believe that it is very interesting to work with survived students to trust us and discuss our plans to offer a safe place to learn. As school staff, we need to work with parents and public safety providers (local police and fire departments, emergency responders, hospitals, etc.) (National Association of School Psychologists, 2006) The school community needs also to enhance, and renew the school procedures to keep school building safe. Work with students to be able to discuss and talk aloud if something happened that makes them feel un comfortable, worried or scared. Teach the students that everybody play a big role to maintain the school safety. School community needs also to offer crisis training and professional development for all staff based upon needs assessment. (NASP, 2006) Anger and violence are progressively more significant issues to school psychologists and other professionals today. Those educators faced the effects of learning problems and social adjustment issues. It is very significant to provide monthly workshops for all students to identify their feelings and help them to know how to manage their feelings of anger, especially if they are taking drugs or having mental illness will be helpful. It is very important to teach and make students stay away from drugs and alcohol. Added to this, being away from guns and other weapons will be helpful as well. Teach students in early age that violence is not a solution to handle problems. Therefore, provide counseling sessions to all students, especially those who are struggling with anxiety, depression, or other emotional concerns that they cannot handle. William Pollack, a Harvard Medical School psychologist, stated in the incident of the Columbine shooters needed help, and what they got day after day was no one noticing. They were left alone. Adolescents, even though they say they want to be alonethey really want some kind of connection with an adult who understands and cares. (USA today, 2009) As a school staff, we need to work on our safety programs as well. We will need to lock doors, provide security cameras and call systems. We need to encourage and build up the respect between staff and students, students and students. Respect the students potential and performance is very vital also. The interaction between counselors or professors and students is very important to be able to recognize students feelings and alert any serious emotional issues or mental health problems. Check and connect is a good strategy to provide to school staffs in the workshops. In this approach, every day, one professor or more should talk about a specific students case. As the initial responsibility we have as school staff, we should help people experience the event in an appropriate context. We need to provide counseling and psychological treatments and we have to work with them to be able to continue their studies and help them to achieve their goals as they came for the first time and may be better. We have to work with those people who were in the event on the traumatic that may happened and they will think about all the time. We need to be able to help them to forget it and start a new personal and educational safe life. It is obvious that people who commit this kind of things and shooting usually have mental disorders such as severe depression or other emotional problems. Those individuals usually feel unwanted and badly treated by others, they are dissatisfied in their academic performance and goals, and therefore they go for suicide and shooting in order to do revenge. Moreover, these students always prepared for their plans previously and they talked about their purposes in advance. Hopefully, we will have time to know about their plans and help them recognize their feelings to be able to intervene early. That is why I believe that we need to build up confidence and communication with students and promote them to ask for help whenever they feel that they need it. As people working in schools, the event is hard to experience, but we may be able to better control the school and in preventing more shootings. Moreover, students who are under medications for anxiety, depression or other concerns and are currently in university, they need to be in contact with their doctor, therapist as well as their family. It may be also appropriate for students who have faced a prior traumatic event as well. I believed that school shooting is one of the biggest issues that need more than a single solution; poor parenting and early identification are big terms to think about dealing with such incidents. Most shootings in schools occurred primarily because of revenge against society. Specific people such as parents, friends, and roommates know how to help professionals to diminish specific psychological outcomes of a traumatic incident by using observation as a method to watch students who are at greater jeopardy and assist directly. Awareness of the issues that can lead to cruel psychological distress may assist adults to differentiate those students who need mental health assistance. As school community, we should plan cooperatively to invent a safety within schools to decrease violence by utilizing various approaches in order to meet each schools needs. For an effective result, it is helpful to include the following components such as making school-community safety partnerships, establishing comprehensive school crisis response plans (NASP, 2006) As a course of action, schools should adopted new laws and strategies to cope with this new style of showing such brutal aggression in instructional establishments, such as forbidding violent behaviors by issuing a disciplinary rules and punishments against individuals who are attempting to be involved in aggressive behaviors in schools settings. Besides, schools need also to offer a proper and effective counseling therapy for people who still under the shock of a shooting incident and help them to overcome the crisis time. As far as community is concerned, it should be a priority to protect students who experience aggr essive events and make them regain confidence to pursue their academic and emotional life. Improving classroom environment is also presented in our school plan by endorsing such a positive school discipline School climate is a relatively enduring quality of the entire school that is experienced by members, describes their collective perceptions of routine behavior, and affects their attitudes and behavior in the school (Camilla Sandra, 2007). Our program fights racism and intolerance and implements strategies to accept people from different cultures; in school program, the community promotes consultation, appropriate social skills, rising security in schools, and use disciplinary method to punish individuals who did not respect the school policy. Utilizing prevention programs for all students is one of the vital strategies we have in our program like talking about the federal law. Basically, we also implement some specific interventions in order to support students positive emotiona l development and educate them to utilize non-violent methods to decipher their personal concerns. Support students who show early signs of violation behaviors at schools and encouraging peer relationship by utilizing communication and mediation programs to resolve conflicts. School-based mental health services are very wanted recently. As school community, collaborating with parents and policy makers we should scrutinize issues that can account for events in which a massacre happened in the establishment setting in order to assist students to accomplish their aims in schools and help them to identify their personal and social issues. During the crisis, as member of school community, we were looking for manners in order to stop these events to re-happen. School Psychologists national association (NASP) team stated that, Crisis has been frequently recognized as a time of potential danger as well as potential opportunity.à ¢Ã¢â€š ¬Ã‚ ¦ If our profession is able to manage the danger that is, manage the immediate crisis and quickly return the system to normal functioning then there exists a tremendous opportunity to stimulate long-term systemic change. Once seen as effective and credible, the psychologist has infinitely more opportunity to move the system in the direction of prevention (Kathy, 2008). School psychologists can be a terrific source to the institutional community in the improvement of efficient mental health services to discuss students and families needs. It is also fundamental that school psychologists become very important and positive individuals in endorsing their task as mental health service providers and programs in schools. My role as a school psychologist As a school psychologist, I need to be able to identify student in need for extra help and aid in recognizing proper referral sources in the community. I would also use the psychological triage as a technique to establish the crisis intervention cure. The use of this approach is particularly significant when the psychological trauma victim surpasses the number of available people who can intervene. According to National Association of School Psychologists (NASP), there are various things that we can do as people working in schools that may insure that schools are secure places for students and enhance the comfort level of individuals such as inform parents by the school safety policies and calamity avoidance efforts. As a school psychologist, I need to be active within schools, communicate with students and their parents. I need also to visit classrooms frequently. Work on students behavior and help school community to teach students the appropriate and expected behaviors, provide interventions and supports. Talk and make a link with community colleagues to evaluate emergency response plans and discuss the needs that may be noticeable to the current crisis. Highlight violence prevention programs and curriculum currently being taught in schools and emphasize the efforts of the school to teach students alternatives to violence including peaceful conflict resolution and positive i nterpersonal relationship skills. Cite specific examples such as Second Step Violence Prevention, bully proofing, or other positive interventions and behavioral supports (NASP, 2006). My role as school psychologist as well is to prevent those individuals who homicide others and suicide. An article by NASP stated that society needs to ease closer relations as a replacement of watching television and using computers in the rest of the evenings, visit friends, classmates, and neighbors, walk you dog or go for picnic will help to stop murders to realize their plans and crimes. As a course of action, we should work on the relationship between students, their professors, and other school workers (NASP, 2006) My role as a school psychologist also is to examine the psychological disorders of students who appeared to be at risk such as those individuals who may have post traumatic stress syndrome, depression, Schizophrenia, and other mental health problems. It is very significant to early diagnosis those people with the previous disorders in order to be able to intervene and help them to live normal people and act responsively. My job as a member of the community is to be aware of some people who refuse to talk about their experience in the past and hide their traumatic events. In this point, I need to be able to help survivors of this horrible crisis to talk about it and assist them to be able to identify and discuss their feelings from it. I need to be able to aid those people by using psychotherapy sessions and advanced techniques. As a school psychologist, I can be trusted to help with delicate personal and family situations that interfere with schooling. I can also help prevent future problems when I intervene with learning problems early on, and I can also recognize that changes in the school environment and at home can improve the quality of life for children and their families.   For most victims, cognitive-behavioral therapy is the best treatment that I can use in order to change distorted and possibly harmful perceptions of post-traumatic stress, severe anxiety, depression, pleasant mental image ry, and relaxation techniques. Other counseling and therapy techniques may help those people achieve a good perceptive of the illness and the factors that protect against it. There are also stress inoculation training and visualization techniques that can be used as treatment to help those victims in our school setting. All these treatments need to be taught to survivors in order to practice it on their own. I need also to share with them my feelings, experience, and signs to help decreasing feelings of fear and helplessness. In terms of intervention, as a school psychologist I should work and consult with teachers in order to choose, implement, and evaluate interventions that best work for the different needs of different students.   As expert I need to be able to teach students, teachers, parents, and other professionals problem-solving strategies to address issues related to students academic, behavioral, and psychological problems after the incident. I need also to be able to assist teachers, parents, and other professionals use data-based decision making to improve student and systemic outcomes. Besides, I have to help teachers understand the unique needs of students, especially those diagnosis with mental health problems. It is very important to consult with those individuals doctors and counselor as well in order to keep in truck, know more about their current situations, and help them to release their pains. NASP promotes that school psychologists to take a leadership role in developing comprehe nsive approaches to violence reduction and crisis response in schools (NASP, 2006). Since school psychologists are capable to involve in the whole school personals in enhancing and applying positive behavioral interventions that support social-emotional development of students. School psychologists are also important members who are skilled by using and implementing different intervention strategies that may decrease violent behaviors within school settings and with different students. As a school psychologist, I can discuss with other school members the implementation of social skills activities and other techniques used in order to educate students how to solve their personal issues. My other role is to offer consultation process to promote schools form calamity planning teams. As part of the evaluation program, I need to reduce aggression activities among students and help those who were presenting during the incident physically, psychologically, and social seclusion. As far as m y role, I will help school to response to this emergency case. As a school psychology, my role also is to be well aware of the advantage of the early intervention and prevention efforts. Traditional crisis caregivers include emergency response professionals, mental health providers, medical professionals, victim assistance counselors, and faith leaders (NASP, 2003) those professionals are all well skilled to handle different cases and to help sufferers to manage their life and handle their problems. Teachers and administrators are the most people who interact with our students; however some of them did not get any training to offer mental health services and intervention. As a school psychologist, I think that will be very helpful to provide trainings and help those professionals to be able to intervene. These roles of school psychologists are very vital elements as plans of school safety. To guarantee that school psychologists are well trained to offer leadership in school violence prevention. NASP helped school psychologists to get the necessary comprehension and skills to apply aggression prevention and the crisis in schools during their programs and through their life experiences. Summary Very serious violent problems occur in school settings and have sophisticated causes, unknown sources and valuable consequences. Besides, fights, sexual harassment, and bullying that occur every day in all school establishments in the world. We started to experience shootings people at schools and suicide. These affected the schools environments, safety, and made many students, relatives and school staffs to undergo horribly. Thus, the efforts to decrease aggression at school settings need to be multi-faceted. School settings are trusted to protect children and keep them secure during the school day. Teachers, principals, and all school staff do big efforts to keep students safe and away from any danger. Many students trust schools and they feel happy and comfort in the school staffs who save them from harms and protect them. There are various cases and huge number of shoots and suicide in school settings, therefore schools and professionals community need to prepared in order to have a minimum damages and handle crises, in order to keep students and staff out of harm and able to learn and teach. In my opinion, I think that a successful and effective program will guarantee the safety of all students and school staff. It is crucial to create programs that lead to stop and reduce aggression and responding rapidly and efficiently whenever violence happens. Aggression decrease plans have to also affect on all student approaches to violence, educate them and school workers to be able to solve their skills in an effective away, and help the school to make an environment that encourages acceptance and tolerance between students and staff. School safety programs are very efficient when we involved other groups of violence prevention efforts such as local law enforcement, juvenile probation, public health personnel, and other parent and community groups (NASP, 2006) This will help to reduce aggression and anger among students in order to ensure life of all children and youth and improved their performance to achieve their goal. I believe that all families, friends, and school staff have the responsibility in this massacre, by ignoring the murder mental health history and let him lived in the campus as a normal student. The safety group of the campus has also a big responsibility and failed to intervene in the appropriate time to stop the killing show was happening. The uncontrolled guns are big issues as well that led to kill those innocent students easily. All school psychologists have the responsibility to give hands to educational institutions and involve in the methodical group structure and problem solving process. They have the responsibility to analysis the data and identify students problems. All these plans should be discussed in objective data of school databases. Typically my role as a school psychologist is that I cannot make diagnosis, but I can provide data by using various number of assessments tools like doing observations, interviews, and consulting with parents and other professionals. There are very big numbers of interventions that can be used by school psychologists to assist those individuals in order to comprehend their goals and try be able to deal with it.

Tuesday, August 20, 2019

Electronics Global Strategy In Emerging Markets Marketing Essay

Electronics Global Strategy In Emerging Markets Marketing Essay In 1947, LG was born as the Lak Hui Chemical Industrial Co. by Mr. In-hwoi Koo for manufacturing cosmetic creams. After that, the company produced radios, TVs, refrigerators, washing machines, and air conditioners as Goldstar Co. (currently LG Electronics) in 1958. The LG group was a merger of 2 Korean companies, Lucky and Goldstar; the current LG brand name was acronym from the name of these companies. With more than 82.000 employees and 110 subsidiaries and marketing units all over the world  [1]  , LG Electronics Inc. (LGE) was a successful company of Korean electronics that got the revenues of more than $43 billion  [2]  . Its products involve 4 strategic business units: Mobile communications, Digital appliance, Digital display, and Digital media such as CDMA handsets, DVD players, air conditioners, micro ovens, consumer electronics, and so on. In this report, we are going to discuss the key strengths of the Korean electronics industry during their formative years and how firms leverage these advantages to enter developed country markets. After that, the report mentions particularly about the strategic growths of LG Electronics to approach the emerging markets; and we are going to find out the commonalities across its strategies in the BRIC countries. Finally, the report will be ended with the points of learning that can be distilled from its success in emerging market and if these advantages help firms to compete in developed country or not. PART II Case Question 1 What were the key strengths of Korean electronics industry during the formative years? How did firms leverage these advantages to enter developed-country markets? During the formative years, almost Korea electronics is an Original Equipment Manufacturer such as Goldstar, Samsung, and Zenith; which received orders from global companies. This should bring them a lot of experiences on customer demand, the characteristic of markets, the customized products of some countries. The combination between innovate and education policy encouraged more students for technical education, the low-cost skills of Korean employees, the access of effective technology across all firms, the strongly development of technology in all country. Korea electronics companies can learn quickly knowledge, technologies, skills from Europe, US, Japan because government allows these foreign firms become joint venture with domestic firms. For example: LG Hitachi, Deawoo GE, Samsung Sanyo, so on. Besides that, government also focused on most sectors of Electronic industry of country, so they supported so much to develop this industry. Foreign investment was supported to develop the intermediate parts and component industry, while prohibiting foreign investment in companies producing finished goods. Korean firm with letters of credit for exports automatically received access to preferential loans. Export companies were exempted from various indirect taxes and received tax breaks for depreciation and tariff payments; they also had access to duty-free imports of capital goods. Government helped to encourage firm creating their local RD. With the developing and investment of technology, some firms stared to export their products by their own logo, not as OEM anymore like LG and Samsung. Because they were OEM of some global markets, so they already had the reference of consumers and global standards. After that, with many supporting of government, they had their manpower supplying with skills and abilities from university. Government has the tax breaks for depreciation and tariff payments for exporting companies. And the RD department had enough experience to recognize the market and give the best solution for company. As the Glodstar product lines, LGE established a central RD to develop and manufacture color TV (CTVs), VCRs and computers. PART III Case Question 2 Were there any distinct patterns in terms of the companys approach to emerging markets? Trace the commonalities across its strategies in the BRIC countries. Brazil Brazil is a country in South America wide more than 8.5 million km2, rich in mineral resources, population 190 million people with diverse cultures. Brazil is the leading economy in Latin America, ranking 10th in the world. Brazil chooses the path of economic model: fast growth with the advantage that fast economy flourishes, the growth rate in average income is very high. Besides that, government has some regulations to promote investors such as preferential tax rates, land subsidies in country, especially in some underdeveloped rainforest region. With these advantages, LG began attacking the Brazilian market in the mid-1990s. But during that time, Brazil also faced a lot of difficulties. Because their economic model is fast growth, so it also makes unequal economic, political; social increasingly fierce; the quality of life is not considered. At the late 1990s, almost global companies had to exit the market because of very high import tariffs, significant competition from the gray goods market, very low brand awareness. Inflation rate increased with high speed, local currency became unstable, exchange rates started to plummet with increasing levels of uncertainty. LG decided to make a long-term strategy, and also expanded their brand name in India. They had 2 factories in Manaus and Taubate to produce their products, this strategy made Brazil as a regional manufacturing hub to serve South America and US markets. LG also let Brazilian government know that they are a credibility partner in term of national growth by join with government to combat the problem of the rampant smuggling of gray market goods. Everybody knows that Brazil is a country passionate about soccer, Brazilian live for football. So LG had one strategy to reach millions of football fans sponsored a football club in Sao Paulo that most popular among the top clubs in the country  [3]  . By providing official uniforms with the LG logo for Sao Paulo club, LG get the instant brand recognition and fixed image in consumer. India LG began in 1993 as a form of joint venture with a consumer products company named Bestavision. They chose the Goldstar line of products to distribute in India. Since the government allowed foreign companies set up their own firms without local partnership, and the business of LG and Bestavision failed, LG decided to launch LGE India Ltd. (LGEIL) in 1997 with their own wholly owned subsidiaries in India. There were many challenges that LG had to overcome like: low brand awareness about LG brand name; LG was one of the last MNCs entered in India; high import duty of government; price sensitiveness of the Indian consumer and competitors. Following the global strategy, LG still entered and focused on the rural market. Because there are a lot of competition from local and global players in urban market; big population of rural market but also large untapped; etc. There is 1 year for them to set up manufacturing operations in Greater Noida to manufacture televisions, washing machine, etc. to over some the high import rate cost. At the first time, LG created an RD teams by local employees to customizing its products lines to meet local needs. It helped LG distribute their existing products and also customizing the new unique characteristic of products that matched the consumers expectations. This is an important resolution for LG to achieve both objectives: marketing and produce. LG had differentiated its product using technology and health care system like golden eye technology of CTVS, health air system for air conditionals, so on. They focus on emphasizing good-quality products, with prime technology and network. For customized products, they did not cut prices in manufacture existing product lines, but they decided to built new version with less material cost and also catch the needs of consumers. They kept the engineered quality of the appliances and focused on value engineering and design to manufacture at the lower cost. Such as microwave ovens with cooking menu including 77 kinds of Indian dishes  [4]  , television is displayed by 10 regional languages, washing machine with sari cycle, and so on. It helped LGEIL have all levels of consumers, especially low-class consumers, because company served exactly the need of them high quality but not expensive products. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. For example, the price of Sampoorna reduces from 9000 to 5050. This shows R D team has worked very well and complete their tasks, it helps the production of LG reasonable based on deep understanding of Indias cultural and linguistic diversity. LG Company invested and created the distribution network encompassing with 65 Remote Area Offices, 60 central area offices, near to 4.000 access points in all areas, and they also had their online channel lgezbuy.com to provide information of products, comparison of prices and qualities across geographic, accept the individuals buyers. These regional distribution networks helped LG E to penetrate the B, C and D markets faster and wider. http://htmlimg3.scribdassets.com/6q46i2mohe5bi0w/images/14-631b49b1d4/000.png As same activity in Brazil, LG started sponsoring to catch more customers. LG became the largest single sponsor of cricket in the world, although they came from a country where cricket was not played. It immediately attacked to millions of cricket fans in this country and prelude to the success of the cricket-game TV set lines. LG also brought their products to 4 capitals of Indian cricket team for endorsing. Another strategy for other field of India, LGEIL promoted their products by Indians leading film stars. This is considered the largest film producer in the world by number of films produced annually and the number of tickets sold at cinemas, it has its owned name Bollywood to describe the effective to local consumers. After that, LG had another long-term strategy in trying to care about the social welfares in India initiatives. It created a friendly look to the company, people knew that company really did not just trading on their own country, but also cares for their lives. They subsidized the primary school education and books for children, built a village school. While most of employees of company in India were local people, they provided medical clinics for the health care strategy to employees as well as the local community. Also there were some basic levels, but LG shown that their corporation social responsible done well. As mentioned above, LGEIL put local employees staffed as the main labor force in their manufacturing. With the local employees, company could get great resource of engineering and design skills. LG Indias purposing is satisfying the needs of its consumers not only in the domestic market but all across the globe. Company is trying to make India as their training hub for global strategy. The company had begun rotating some of these managers into positions in third countries in the middles east and Africa. This is one of advantages of LG to acquire a leading position by providing fast and innovative techniques on their products. They always create new products with the best technology possible. Russia LG first entered Russia for the purpose to sale products; they imported goods manufactured from other countries and sale in Russia. Not the same as Brazil and India, LG operated themselves in and around the city of Moscow, and they just focused on Goldstar brand. LG set up an RD center and regional office in St. Petersburg for their first strategy. Till Russian engineers were known for their ability and skills in technology, company looked for talent employees to support their global employees. LG promoted their reputation by opening LG brand shops, retail channels with LG brand portfolio, culture marketing events such as LG festivals, cooking events, and so on. 1998, Russia was affected by the severe economic crisis; it made Russia faced the debt moratorium problem. This was the time LG shown their long-term strategy and loyal attitude to all Russian local and government. The more they pushed the mode of operation to dominate the market dropped; they enhance the image with consumers through the sponsorship of events, more carefully to the requirements for each market. These activities created a foundation for their premium strategy and image to local. In 2005, government allowed company to use the Narodnaya Marka logo for their products. This is an important event for LG officially recognized as a national brand, the successful of foreign company of their localization strategy. China In this market, LG first reason for entering china is lower-cost production, and they spent a lot of time to understand the local market conditions and assessing the feasibility to be successful. Since LG Electronics established its local subsidiary in Huizhou in 1992, the LG Groups 12 subsidiaries have come to manage some 34 local companies, including 22 manufacturers. LG Electronics took the top position in the Chinese domestic market in the area of TV export, CD-Rom drivers, washing machine, and air conditioners during that time because of their advantages of technological prowess and the marketability of their products. In china, they used the new strategy as a bipolar strategy a strategy offer high value-added digital home appliances to the high income earners living in the coastal areas, and low-priced household electronically appliances to general households living in the interior. China is a great resource for operating a business. With many advantages such as low labor cost, low material cost, government regulations, geographic proximity to Korea market, 16 corporate entities of LG were built in the country which focused on manufacture Plasma TV, white goods, and important research, development in 2006. LG expanded their brand to set up a manufacturing network to serve countries such as Russia and US. As 98% off employees were local Chinese and RD center, this is a smart strategy of LG in case of localization in China. For their promoting image, LG initiated an I love china campaign and passed out free sanitary masks to local citizens during the SARS crisis in China. This activity really effected to customers while others competitors tried to rundown their business. LG also well done with their Corporation Social Responsibility by launching schools, offering scholarships to economically disadvantaged students, sponsoring a touting cultural festival that would bring traditional Chinese cultural experiences to small towns and villages, founding a hospital program to provide surgical treatment to children with cleft palates. Common strategy across BRIC At the first time, LG Electronics always put up their local manufacturer and RD team with local employees to understand the need and characteristic of each market. They depend on these researches and created some specification for local. Such as in India, most of consumers require on cheap price of products, but still have the same quality of international; LGEIL decided to produce the television with a smaller screen size and scaled-down sound system. They did not forget to serve the high-end products to all markets. This is really the big success of their RD activities. They are supporting global strategy by looking for talent local employees, meaning they localize with a purpose for global market. And with local operation, they can save much of manufactured products such as materials, employees, etc. Second thing for their global strategy is they always established their brand name on rural market, where avoid the competition of those large corporations around the world. This is one unique strategy of LG because they focus on lower-class consumers and appropriate way to satisfy consumers in cheap prices but still benefit. The population of rural areas is always greater many times than urban areas. In 2007, LG Electronics reached the $2 billion marks in revenues in India; this is a good result for their strategy. By recruiting the local employees, LG E knew well about the characteristic of their consumers and this is an advantage to attack them. The company is always looking for talent employees to train them as a global standard. LG E did sponsors to the passionate of the country, such as cricket game in India, football in Brazil. Otherwise, they had good corporation social responsibility that shown local and government their loyalty. All strategies of LG E in BRIC countries are long-term commitment; this make LG has a different position compare with other operations. LG still tries to overcome all the barriers if they believe that a market is really profitable. PART IV Case Question 3 What are critical points of learning that can be distilled from its success in emerging market? How these advantages are leveraged to compete in developed countries? Are there advantages transferable? By some successful experiences of LG in BRIC countries, LG brought to people the strategy to run well an operation in emerging market. Some of their success experiences are do sponsorship, event to create an image to customers; they always had their RD team to customization their product to satisfy the markets based on localization. They still kept the global standard on their product lines and put it into new products for each market. By this way, their brand name will have the image of globalization and also get benefit for customized products. And LG focused on rural market and they know that major population of BRIC countries is poor, so they give what the customers want low price. In case of operate in developed country, LG can also use this strategy to attack their customers, but its harder. Because in developed countries, there are many sponsorship and activities daily, if their marketing strategy is not unique, LG can get many difficult to compete with others like Sony, Phil lip, etc. Foreign businesses always focus on 2 things: outsourcing and marketing when enter a country. LG really did 2 things above in BRIC countries because they built their own factories, using local people, manufacture products on their factory in each country. They produce their customized products and sale them. But maybe this strategy will not work in developed country, because of the highly cost rates. The purpose for building their outsourcing is reducing the cost, but in developed country, the cost for these activities is very expensive. There will be better for them if they just do marketing and sale activities in developed country. Other thing is their distribution network. They expanded their brand name by a lot of retail channel, offices to most areas of each country. They also can save the cost for import, export, transfer, and quickly accessible to consumers. This will be the prepare strategy before LG enter a developed country. PART V References Career LG. (n.d.). Retrieved 11 24, 2010, from LG Electronics Inc.: http://www.lg.com/global/about-lg/careers/faq.jsp Corporate infomation. (n.d.). Retrieved November 20, 2010, from LG Electronics Inc.: http://www.lg.com/africa_en/about-lg/corporate-info/global-sports-sponsorship/sao-paulo-football-club.jsp Grand Finale Of LGS MALLIKA E Kitchen 2010. (n.d.). Retrieved November 24, 2010, from Food and Nightlife: http://www.foodandnightlife.com/content/grand-finale-of-lg-s-mallika-e-kitchen-2010 LG Record sales and products. (2010, 1 28). Retrieved 11 19, 2010, from Consumer Lifestyle News: http://www.cln-online.org/index.php?option=com_contentview=articleid=511:lgprofitscatid=40:industryItemid=135 LOUIS VUITTON IN INDIA Table of Contents Louis Vuitton Background Introduction 24 Case Question 1 Why do people buy luxury goods? 25 Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? 28 Case Question 3 What are the external factors kindering the purchase of luxury goods in a country like India? 30 Case Question 4 Why do luxury goods marketers form retail clusters? 33 Case Question 5 Why do certain luxury brands look for store locations in luxury hotels? 35 Case Question 6 How does a luxury mall work for luxury goods marketers? 37 Conclusion 39 References 40 PART I INTRODUCTION Louis Vuitton, a French fashion house officially founded in 1854, is the worlds leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags, the namesake designer, Louis Vuitton, gradually grew into a brand that offered deluxe travel goods. Back then, as successfully in establishing LV initial reputation, LV expanded the assortment to include carry-on-bags, toiletry cases, small trunks, jewelry boxes, and eventually luxury watches. Today, over one hundred and fifty year brand Louis Vuitton has been spread throughout Europe as the fashion icon of the most exquisite sy mbol. In this particular case study, we are going to discuss the reason why people purchase luxury goods, especially is LV; and how the dichotomy between a high-end product and a low-income economy to be reconciled. Then, the report will be continued with the external factors that hindering the purchase of luxury goods in India, culture typically. After that, mentioned more in international marketing, we are going to find out the reason why luxury goods marketers form retail clusters, why certain luxury goods look for store locations in luxury hotel. And finally, the report will be ended with the way of a luxury mall work for luxury goods marketers. PART II Case Question 1 Why do people buy luxury goods? Nowadays, when the world becomes globalization, there are no more barriers in the integration process of every country. Therefore, people are entitled to purchase and use global products made by international companies. Not the same as consumer goods or necessity goods, luxury goods are cyclical and correlate with GDP in specific regions, often exaggerating the up- and down-swings; in boom times, consumers demand tends to grow faster than the growth of economies (as measured by GDP)  [5]  . More precisely, luxury goods are goods for which demand is not related to income. Basically, there are three main factors that lead people by luxury goods. Especially in todays consumer-driven economy, people spend proportionately less on basic necessities and more on things based upon emotion and desire. Firstly, they buy luxury good because of its superior functionality and quality. Most of them were old because of hard working time period, so they were wealthy enough that willing to pay premium for products that had enduring value. They usually conducted extensive pre-purchase research, then making logical decisions rather than emotional or impulsive. This action highlighted the messages of product quality. And that message were information-intensive appealed to them. Consisting of connoisseurs, this category was the largest. Secondly, they are people who perceive luxury products as a reward. They saw these products as status symbols which make the personal statement that they had arrived. Highly driven, they were motivated by a desire to be successful, eager to showcase their success to others. They also were keen on appearing lavish or hedonistic. They wanted to make seemingly smart decisions that demonstrated the importance of their purchase while not leaving them open to social criticism of any kind. Thirdly, this is the smallest and consisted of younger consumers, with a higher proportion of males than the other categories. They saw luxury products as a means of self-indulgence. They enjoyed luxury products for their feel-good factor. They were emotional in their purchase decisions and were not concerned with product longevity or its enduring value. Particularly, in India, people who buy luxury goods fall into the second category. As we know, maharajahs are the most wealthy and powerful in India in the late 19th century. They are the one who prefer everything luxury to showcase their positions as great king. It was the ongoing orders from Indian royal families, among other wealthy customers, that had helps Louis Vuitton survive the Great Depression of the 1920s  [6]  .After that, although the changes in 1971, these maharajahs lost their traditional hold in post-independent India and their riches with the abolition of annual financial grants from federal government, many of them became entrepreneurs; but accidentally, the new generation of customers for LV was formed in India including start-up owners of myriad new businesses, professional CEOs in their thirties and early forties, non-resident Indian, small and medium retailers, big-brand franchisees, Bollywood actors and closet spenders. This new generation of customers coul d be the third category of who purchase luxury goods. They are new and not too many of them are really rich, but they still purchase LV as the feel good factor. Hence, they are very essential in long-term strategic development in Indian market. PART III Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? India, throughout history, has been a land of extremes and known for the indulgence of its opulent classes  [7]  . Typically, there are more than 600 maharajahs existed that time. They are truly powerful and wealthy enough to be considered as great king. As a positive result, most of global brands were looking India as a market with long-term potential whereby there are high demands of luxury goods from Indian royal families, so does Louis Vuitton. Until now, almost luxury brands are still survived in Indian market despite of global economic crisis. Clearly evidences are the Indian market has increased a significant percent of consumption this year when customers are more interested in walking into the outlets and, importantly, buying rather than just looking. Besides that, India is known as a low-income economy, but there are really have several wealthy people who are superior to the average population. Since Louis Vuitton made an important observation that the rich in India were flying to London, Dubai, Singapore, New York, and Paris to shop because there were noting available in India for them to buy  [8]  , the company has articulated the clear long-term goals in India that is open store in every Indian city so that the wealthy class can buy the needed items right in their home country. The World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, put the number of dollar millionaires in India at 83,000 in 2005. The report also said that India recorded the worlds second fastest growth in the number of HNW individuals, 19.3 per cent in 2005  [9]  . Thus, we can easily realize the potential market of Indian consumers purchasing power. Currently, due to the capitalist mind set and growing young population, India offers to luxury brands favorable advantages such as more wealthy people, increasing awareness, increasing consumerism, and greater supply of luxury goods. Firstly, luxury product companies strategizing their entry into India were primarily targeting high-net-worth individuals because they are those with a million dollars or more in liquid financial assets. They are the largest category of spending on luxury goods as the number of them as well as their demand increased. Secondly, India young generation is now travelling abroad more than before, thus, the foreigner brand awareness is also increasing. The more they go out of the country, the more they exposure with international brands, especially luxury brands. Then, the demand of these kinds of global brands is increased in India but domestic market can not satisfy their demand. That is the reason helps luxury goods generally and Louis Vuitton particularly still existed and developed gradually in this market. Thirdly, there are also an increased numbers in consumption of non-essential items. The world is getting globalization day by day; the demand of human is not only the needs but also the wants, so that their life becomes more convenient and sophisticated. They dont afraid of giving a large amount of money to spend on a luxury product that it is worth for and satisfied their wants. Of course, there is no more guilt feeling associated with spending on luxury nowadays. Finally, together with the boom of expanding global, luxury brands opened more and more outlets in as many countries as possible, including India. Generally, in the world of opposition, this dichotomy entirely can be reconciled. PART IV Case Question 3 What are the external factors hindering the purchase of luxury goods in a country like India? Depend on several conditions of each country; the factors that are hindering the purchase of luxury goods are various. In this particular case study, we are finding out the external factors in Indian market. Advertising platform: Nowadays, Advertising is a service to the community  [10]  . It is usually revealled the latest fashions and the new popular novelties on the market. Therefore, the effect of adverting to the community is essential. Advertising has the power of persuade and influence consumer. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.) and long-term power (conveying brand image, attaching emotional values to the brand, building positive reputation, etc.)  [11]  . Actually, there is lack of advertising platform in Indian market. No famous magazines or newspapers are found in India at that time. Hence, LV als